At the risk of sounding a bit self-serving (but a risk worth taking) if our actions can convince other companies to help the environment ... even if just by doing the "little things" ..... we'll feel better.
We all get caught up in the day to day business (yes ... it IS a business) of working and running a company. But if we do so while still keeping in mind the needs of our planet ... then we can make a difference. Often its a challenge.
We recently came up with an idea ... one that I get the credit for....but was honestly inspired by Lance Armstrong's yellow bracelet.... We would make natural lip balms and give away the profits to help protect our ailing climate. The goal: raise $1,000,000 for the Alliance for Climate Protection. I named them Lip Action. Each flavor bears an environmentally-inspired name that's supposed to make you smile. Berry Warm, Eco-Coco and Mango Melt. (so didya' smile ?)
I called the folks at Whole Foods Market to see if the'd be interested in being our exclusive launch partner. They were both enthusiastic and supportive. So thats where you can pick up some Lip Action and I sure hope you will !
....as small as they are, lip balms are used by millions of people around the globe daily, and having this little reminder can help make a larger impact on our lives, and those of future generations.
One dollar from the sale of each balm, retailing for $3.49, will be donated to the Alliance for Climate Protection, as part of their continued mission to persuade the American people — and people elsewhere in the world – of the importance and urgency of adopting and implementing effective and comprehensive solutions for the climate crisis.
“We believe that consumers pay attention to companies on issues like climate change when the companies themselves have made a commitment to making the world a better place, and we're very proud to be the beneficiary of this important effort,” says Cathy Zoi, CEO of The Alliance for Climate Control.
“Kiss My Face and Whole Foods demonstrate that it is possible to both build a successful business and promote sustainability,” continues Zoi. “With ‘Lip Action’ balm they are increasing awareness of the climate crisis, and the Alliance will use the proceeds to communicate with Americans from all walks of life about the urgency and solvability of this crucial issue.”
- Bob MacLeod
About Kiss My Face
Kiss My Face, an all-natural body care company, is no newcomer to the recent explosion of green product marketers. The brainchild of two long-time vegetarians searching for healthy body care products, Kiss My Face was founded on a 200-acre organic farm in New York's beautiful Hudson River Valley and has been operating out of a converted barn and feed store ever since. From moisturizers to liquid soaps, shave creams to body oils, Kiss My Face has something for you.
About The Alliance for Climate Control
The Alliance for Climate Protection is a 501c3 organization founded in 2006 by Vice President Al Gore who is currently the Chairman of the Board of Directors. The Alliance is engaged in an unprecedented effort to convince people from all walks of life about the urgency and the solvability of the climate crisis.
Building on the momentum of the Academy Award winning film, "An Inconvenient Truth," the Alliance objective is to engage individuals, communities, corporations and governments across the world to take action to quickly reduce their own greenhouse pollution to become "carbon neutral” and demand action from their political, business and community leaders to enact policies that will sharply reduce emissions.
Through an innovative combination of communication platforms and an influential collection of supporters that includes the environmental community, key leaders in business, the entertainment industry, the faith community, labor and many others, the Alliance will reach new audiences to engage them in solving the climate crisis.
Like I said ... maybe it is a bit of self-aggrandisement ... but I am very proud of this effort.